AGP Executive Report
Last update: 8 hours agoHoliday Campaigns: Sam’s “Because Santa is a woman” campaign challenges who gets credit for holiday labor, while Public Inc. and diaper-bank partners use cheeky “Shitty Gifts” creative to spotlight diaper insecurity. Marketing Leadership: McDonald’s is reshuffling its U.S. marketing team as its CMO departs, a notable change at one of the country’s biggest advertisers. Political Advertising: Campaigns spent $187 million promoting AI-generated ads in the 2026 midterms, raising questions about whether the technology moved voters. Creator Economy: Only one in four U.S. adults say they trust creators to always disclose brand deals, a warning for marketers relying on influencer partnerships. Audio and Video: U.S. podcast ad revenue grew 17.6% to $2.9 billion in 2025, as podcast audiences hit new highs; Pew research also finds Americans use YouTube more than any other social platform.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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